Helping companies take 25 years to properly convey their messages. Sometimes your customers, they are the ones who buy your products or services; other, To him eployees, that make it possible; and more recently, Governments, that oversee and regulate business activity. También a think-tanks, associations, universities, and local communities ..., in general, anyone who can influence the future of the company or likely to be affected by this.
Since 1999 I do in IBM. Now as Director of Government Relations and Regulatory Affairs of IBM Spain. Anteriormente, Director of External Communications of IBM Spain, Portugal, Grecia e Israel.
Before joining IBM, I worked on two major consulting firms in communications and public affairs of the world; first Hill &; Knowlton (en Nueva York) y, posteriormente, in Burson-Marsteller (en Madrid), where I was Director of Public Affairs for Spain and Portugal.
I like to write and share my ideas publicly. Also the educational field. Por eso, compagino mi labor profesional con la docencia en diversos programas universitarios de grado y postgrado. I am author of dozens of publications, entre ellas el primer libro editado en España sobre Gestión de la Comunicación de Crisis (“Budget Marketing: Crisis Communication Company”, Bosch Editorial: Barcelona, 1998) y de artículos en prestigiosas revistas internacionales como el Journal of Communications Management, Journal of Public Relations Research, Public Relations Review, Public Relations Quarterly, IESE Insight o China Business Review, entre otras. Fruto de todo ello, obtuve la acreditación como profesor titular de universidad por parte del Ministerio de Educación en el año 2009.
Represent in Spain to the European Association of Communication Directors (European Association of Communication Directors, EACD) and I am a member of the Spanish Association of Communication Directors (Dircom) and the Professional Association of Institutional Relations (YOU OPEN).
Estudié en la Universidad Complutense de Madrid, en donde me licencié en Publicidad y Relaciones Públicas en 1991, siendo el número 1 de mi promoción y obteniendo el 2º Premio Nacional de Estudios Universitarios. Posteriormente, I studied a Masters in Communication Management in Michigan State University (1994) gracias a una beca de la Fundación “la Caixa”. En el año 1996, obtuve mi doctorado en Comercialización e Investigación de Mercados en la Universidad Complutense de Madrid.
En este blog [in permanent construction] expreso mi visión personal del mundo de forma totalmente independiente y no represento a ninguna organización.
;
Leave a Reply