marzo 2017

Insights into the public affairs arena

21 marzo 2017 // 0 Comentarios

Last March 14th, a new Regional Event of the European Association of Communications Directors (EACD, @eacdonline) took place in Madrid. The subject to debate was lobbying and public affairs and how communication professionals participate in these processes. The Spanish members of the EACD and APRI (@Lobby_ES, Asociación de Profesionales de las Relaciones Institucionales) analyzed the importance of societal and political developments in communications and what it means to communicate with political organizations, public administrations, trade associations, or any other relevant stakeholder either to pursue a business or regulatory objective. Through the session, it was clear how public affairs work combines a diverse range of areas such as government relations, issues management, strategic communications advice and CSR to promote and protect an organization’s interests effectively. Our speakers illustrated how public affairs serves as an important societal function by putting forward the views of stakeholders to policy makers and ultimately contributing to the change of legislation. Maria Rosa Rotondo @mrrotondo, Managing Partner at Political Intelligence and founding member and President of (APRI), described the origins of lobbying in the US and the UK, as well as its current situation in Europe and Spain. This topic is of extraordinary relevance at this time [Seguir leyendo]